A strategic analysis of multi-channel expert services
Year of publication: |
2017
|
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Authors: | Akçura, M. Tolga ; Ozdemir, Zafer D. |
Published in: |
Journal of management information systems : JMIS. - Philadelphia, PA : Taylor & Francis Group, LLC, ISSN 0742-1222, ZDB-ID 883127-0. - Vol. 34.2017, 1, p. 206-231
|
Subject: | channel management | expert services | expertise pricing | game theory | online expertise | pricing | Spieltheorie | Game theory | Preismanagement | Pricing strategy | Vertriebsweg | Distribution channel | Experten | Experts | Dienstleistungsqualität | Service quality |
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