Price and quality-based competition and channel structure with consumer loyalty
Sujuan Wang, Qiying Hu, Weiqi Liu
| Year of publication: |
16 October 2017
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| Authors: | Wang, Sujuan ; Hu, Qiying ; Liu, Weiqi |
| Published in: |
European journal of operational research : EJOR. - Amsterdam : Elsevier, ISSN 0377-2217, ZDB-ID 243003-4. - Vol. 262.2017, 2 (16.10.), p. 563-574
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| Subject: | Supply chain management | Channel strategy | Price and quality-based competition | Customer loyalty | Beziehungsmarketing | Relationship marketing | Lieferkette | Supply chain | Vertriebsweg | Distribution channel | Preismanagement | Pricing strategy | Wettbewerb | Competition | Konsumentenverhalten | Consumer behaviour | Spieltheorie | Game theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.ejor.2017.03.052 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011798789