Channel strategy evolution in retail banking
Year of publication: |
2007
|
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Authors: | Byers, Reynold E. ; Lederer, Phillip J. |
Published in: |
Managing in the information economy : current research issues. - New York, NY : Springer, ISBN 0-387-34214-1. - 2007, p. 335-354
|
Subject: | Privatkundengeschäft | Personal banking | Electronic Banking | Electronic banking | Vertriebsweg | Distribution channel | Filiale | Branch office | Strategisches Management | Strategic management | Wettbewerbsstrategie | Competitive strategy | Entscheidungstheorie | Decision theory | Theorie | Theory |
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