Channel structure and differential pricing strategies in dual-channel e-retail considering e-platform business models
Year of publication: |
2021
|
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Authors: | Fu, Yufang ; Gu, Bojun ; Xie, Yuying ; Ye, Jun ; Cao, Bin |
Published in: |
IMA journal of management mathematics. - Oxford : Univ. Press, ISSN 1471-6798, ZDB-ID 2045093-X. - Vol. 32.2021, 1, p. 91-114
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Subject: | dual-channel e-retail | third-party e-platform | differential pricing | distribution channel | game theory | Spieltheorie | Game theory | Vertriebsweg | Distribution channel | Preismanagement | Pricing strategy | Geschäftsmodell | Business model | Preisdifferenzierung | Price discrimination | Online-Handel | Online retailing | Einzelhandel | Retail trade |
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