Online cash-back shopping : implications for consumers and e-businesses
Yi-Chun (Chad) Ho, Yi-Jen (Ian) Ho, Yong Tan
| Year of publication: |
June 2017
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|---|---|
| Authors: | Ho, Yi-Chun ; Ho, Yi-Jen ; Tan, Yong |
| Published in: |
Information systems research : ISR. - Catonsville, MD : INFORMS, ISSN 1047-7047, ZDB-ID 1081934-4. - Vol. 28.2017, 2, p. 250-264
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| Subject: | cash back | price discrimination | promotions | electronic commerce | digital marketing | game theory | double marginalization | dual channel | Electronic Commerce | E-commerce | Online-Handel | Online retailing | Online-Marketing | Internet marketing | Konsumentenverhalten | Consumer behaviour | Preisdifferenzierung | Price discrimination | Spieltheorie | Game theory | Preismanagement | Pricing strategy | Vertriebsweg | Distribution channel | Internet |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1287/isre.2017.0693 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011716893