Channels for search and purchase : does mobile Internet matter?
Sonika Singh, Joffre Swait
| Year of publication: |
November 2017
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|---|---|
| Authors: | Singh, Sonika ; Swait, Joffre |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 39.2017, p. 123-134
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| Subject: | Mobile Internet | Digital marketing | Consumer choice | Consumer search | Multiple channels | Konsumentenverhalten | Consumer behaviour | Internet | Vertriebsweg | Distribution channel | Online-Marketing | Internet marketing | Mobilkommunikation | Mobile communications | Online-Handel | Online retailing | Electronic Commerce | E-commerce | Informationsverhalten | Information behaviour | Suchtheorie | Search theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2017.05.014 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011747740