Chapter 3. Economic foundations of conjoint analysis
Year of publication: |
2019
|
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Authors: | Allenby, Greg M. ; Hardt, Nino ; Rossi, Peter E. |
Published in: |
Handbook of the economics of marketing : Volume 1. - San Diego : Elsevier Science & Technology, ISBN 978-0-444-63765-9. - 2019, p. 151-192
|
Subject: | Discrete choice | Volumetric demand | Feature valuation | R code | Theorie | Theory | Conjoint-Analyse | Conjoint analysis | Diskrete Entscheidung |
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