Character analysis and racism in marketing theory and practice
Mark Tadajewski
| Year of publication: |
2012
|
|---|---|
| Authors: | Tadajewski, Mark |
| Published in: |
Marketing theory. - London [u.a.] : Sage, ISSN 1470-5931, ZDB-ID 2201540-1. - Vol. 12.2012, 4, p. 485-508
|
| Subject: | Marketingtheorie | Marketing theory | Konsumentenverhalten | Consumer behaviour | Kritik | Criticism | Ethnische Diskriminierung | Ethnic discrimination |
| Extent: | Ill. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009697243