Critical marketing : theoretical underpinnings
Year of publication: |
2011
|
---|---|
Authors: | Saren, Michael |
Published in: |
The SAGE handbook of social marketing. - Los Angeles : SAGE, ISBN 978-1-84920-188-9. - 2011, p. 95-106
|
Subject: | Marketingtheorie | Marketing theory | Konsumentenverhalten | Consumer behaviour | Kritik | Criticism |
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