Characterisation of Spanish store brand consumers
Year of publication: |
2008
|
---|---|
Authors: | Martínez, Eva ; Montaner, Teresa |
Published in: |
International Journal of Retail & Distribution Management. - Emerald Group Publishing Limited, ISSN 1758-6690, ZDB-ID 2032071-1. - Vol. 36.2008, 6, p. 477-493
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Brands | Market segmentation | Consumer behaviour | Generics | Spain |
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