Characteristics and driving forces of China's born-global firms : a multi-case study
Year of publication: |
2017
|
---|---|
Authors: | Chen, Xi ; Hu, Zuohao ; Zhao, Ping |
Published in: |
Research frontiers on the international marketing strategies of Chinese brands. - London : Routledge, ISBN 978-1-138-67183-6. - 2017, p. 121-143
|
Subject: | Multinationales Unternehmen | Transnational corporation | China |
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