The effect of overseas channel control on export performance
Zuohao Hu, Xi Chen and Ping Zhao
Year of publication: |
2017
|
---|---|
Authors: | Hu, Zuohao ; Chen, Xi ; Zhao, Ping |
Published in: |
Research frontiers on the international marketing strategies of Chinese brands. - London : Routledge, ISBN 978-1-138-67183-6. - 2017, p. 110-120
|
Subject: | Vertriebsweg | Distribution channel | Internationaler Markt | International market |
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