Characteristics of marketing communication strategy of a small enterprise
Marija Lazarević-Moravčević
| Year of publication: |
2019
|
|---|---|
| Authors: | Lazarević-Moravčević, Marija |
| Published in: |
Economic analysis : EA. - Belgrade : Institute of Economic Sciences, ISSN 2560-3949, ZDB-ID 2764079-6. - Vol. 52.2019, 2, p. 104-112
|
| Subject: | marketing | market communication | small business | information technology | internet | KMU | SME | Marketingmanagement | Marketing management | Informationstechnik | Information technology | Internet | Electronic Commerce | E-commerce |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.28934/ea.19.52.2.pp104-112 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012182653