Characteristics of social media non-adopters : lessons learned
Arun Kumar Tarofder, S.M. Ferdous Azam, Azrin Ali
| Year of publication: |
2018
|
|---|---|
| Authors: | Arun Kumar Tarofder ; S. M. Ferdous Azam ; Ali, Azrin |
| Published in: |
The marketing review. - Helensburgh : Westburn Publ., ISSN 1469-347X, ZDB-ID 2039374-X. - Vol. 18.2018, 2, p. 131-148
|
| Subject: | Locus of control | Non-adopters | Perceived risk | Self-appraisal | Self-regulation | Social media | Vicarious affective learning | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Lernprozess | Learning process | Lernende Organisation | Learning organization |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1362/146934718X15333820910147 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011961538