Characterizing value as an experience : implications for service researchers and managers
Year of publication: |
2012
|
---|---|
Authors: | Helkkula, Anu ; Kelleher, Carol ; Pihlström, Minna |
Published in: |
Journal of service research : JSR. - Thousand Oaks, CA : SAGE Publications, ISSN 1094-6705, ZDB-ID 1490069-5. - Vol. 15.2012, 1, p. 59-75
|
Subject: | Dienstleistung | Services | Kundenwert | Customer value | Narrative Methode | Narrative method |
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