The impact of perceived corporate social responsibility on value-in-use through customer engagement in non-profit sports clubs : the moderating role of co-production
Year of publication: |
2023
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Authors: | Behnam, Mohsen ; Anagnostopoulos, Christos ; Byers, Terri ; Papadimitriou, Dimitra A. |
Published in: |
European Sport management quarterly : ESMQ. - London : Taylor & Francis, ISSN 1746-031X, ZDB-ID 2199044-X. - Vol. 23.2023, 3, p. 789-810
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Subject: | corporate social responsibility | Customer engagement | non-profit sports clubs | service-dominant logic | value co-creation | Corporate Social Responsibility | Corporate social responsibility | Sportorganisation | Sport organization | Beziehungsmarketing | Relationship marketing | Nonprofit-Organisation | Nonprofit organization | Kundenintegration | Customer integration | Konsumentenverhalten | Consumer behaviour | Service-Dominant Logic | Service-dominant logic | Betriebliche Wertschöpfung | Value creation | Deutschland | Germany |
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