Chartering marketing strategy and marketing management research toward greater relevance and impact
Year of publication: |
2024
|
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Authors: | Madhavaram, Sreedhar |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 2013438-1. - Vol. 178.2024, Art.-No. 114667, p. 1-13
|
Subject: | Marketing strategy | Managerial relevance | Knowledge types for relevance | Marketer relevance | Marketing management | Practical impact | Relevance framework | Scholarly impact | Scholarly relevance | Marketingmanagement | Marketing | Theorie-Praxis-Verhältnis | Theory-practice divide | Marketingtheorie | Marketing theory | Bibliometrie | Bibliometrics |
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Klaus, Philipp, (2014)
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Some reflections on the state of business-to-business marketing research
Tzempelikos, Nektarios, (2022)
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Improving relevance in B2B research : analysis and recommendations
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Madhavaram, Sreedhar, (2022)
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