Charting new directions for marketing
George S. Day and David B. Montgomery
| Year of publication: |
2009
|
|---|---|
| Authors: | Day, George S. ; Montgomery, David B. |
| Published in: |
Evolving and emerging issues in marketing strategy. - Los Angeles [u.a.] : Sage. - 2009, p. 365-385
|
| Subject: | Marketing | Konsumentenverhalten | Consumer behaviour | Wissensgesellschaft | Knowledge society |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003837011