Evolving and emerging issues in marketing strategy
Year of publication: |
2009
|
---|---|
Other Persons: | Cadogan, John W. (contributor) |
Published in: |
Marketing strategy ; Vol. 6
|
Publisher: |
Los Angeles [u.a.] : Sage |
Subject: | Marketingmanagement | Marketing management | Werbeerfolgskontrolle | Unternehmenskooperation | Corporate Social Responsibility |
Description of contents: | Table of Contents [gbv.de] |
Published items: |
15 hits in ECONIS - Online Catalogue of the ZBW
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Dangers in using market-level data for determining promotion effects
Wittink, Dick R., (1993)
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Essays zur Schätzung von Marketingmodellen und zur Ableitung von Handlungsempfehlungen
Proppe, Dennis, (2008)
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Management der Marketing-Kommunikation
Fuchs, Wolfgang, (2007)
- More ...
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Bartsch, Fabian, (2019)
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A multilevel perspective to the study of export venture performance
Oliveira, João S., (2018)
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The quality of market-oriented behaviors : formative index construction
Cadogan, John W., (2008)
- More ...