Chief marketing officers and firm performance : a multinational perspective on the value relevance of the chief marketer
Year of publication: |
2022
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Authors: | Nikolov, Atanas ; Peev, Plamen ; Miletkov, Mihail |
Published in: |
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS. - Abingdon, Oxon : Routledge, Taylor & Francis, ISSN 2163-9167, ZDB-ID 2659000-1. - Vol. 32.2022, 2, p. 180-197
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Subject: | chief marketing officer | firm performance | globalization | marketing department influence | uncertainty avoidance | Unternehmenserfolg | Firm performance | Führungskräfte | Managers | Marketing |
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