Children as vulnerable consumers : a first conceptualisation
Year of publication: |
March 2016
|
---|---|
Authors: | Spotswood, Fiona ; Nairn, Agnès |
Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 645971-7. - Vol. 32.2016, 3/4, p. 211-229
|
Subject: | Vulnerable consumers | children | marketing | new sociology of childhood | policy | Kinder | Children | Konsumentenverhalten | Consumer behaviour | Zielgruppe | Target group |
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