Children playing branded video games : the impact of interactivity on product placement effectiveness
Year of publication: |
2011
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Authors: | Hang, Haiming ; Auty, Susan |
Published in: |
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology. - Hoboken, NJ : Wiley, ISSN 1057-7408, ZDB-ID 1109529-5. - Vol. 21.2011, 1, p. 65-72
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Subject: | Product Placement | Product placement | Computerspiel | Video game | Werbewirkung | Advertising effects | Zielgruppe | Target group | Kinder | Children | Shanghai |
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