Development of TV advertising literacy in children: Do physical appearance and eating habits matter?
Year of publication: |
2013
|
---|---|
Authors: | Spielvogel, Julia ; Terlutter, Ralf |
Published in: |
International journal of advertising : the quarterly review of marketing communications. - Henley-on-Thames [u.a.] : World Advertising Research Center, ISSN 0261-9903, ZDB-ID 832054. - Vol. 32.2013, 3, p. 343-368
|
Saved in:
Saved in favorites
Similar items by person
-
Einflussfaktoren auf die Entwicklung der Werbekompetenz bei Kindern
Terlutter, Ralf, (2010)
-
Children's advertising literacy : do BMI, body shape perception, self-esteem and TV exposure matter?
Spielvogel, Julia, (2011)
-
Spielvogel, Julia, (2013)
- More ...