Children's advertising on television and their consumer socialisation : parents' attitudes
Ariana Nefat; Mauro Dujmović
| Year of publication: |
2012
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|---|---|
| Authors: | Nefat, Ariana ; Dujmović, Mauro |
| Published in: |
Economic research. - Abingdon : Routledge, Taylor & Francis Group, ISSN 1331-677X, ZDB-ID 2171828-3. - Vol. 25.2012, 1, p. 176-190
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| Subject: | Kinder | Children | Konsumentenverhalten | Consumer behaviour | Fernsehwerbung | Television advertising | Werbewirkung | Advertising effects | Eltern | Parents | Werbung | Advertising |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Notes: | Zsfassung in kroat. Sprache |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009532582