Children's buying behaviour in China : a study of their information sources
Ying Fan and Yixuan Li
| Year of publication: |
2010
|
|---|---|
| Authors: | Ying, Fan ; Li, Yixuan |
| Published in: |
Marketing intelligence & planning. - Bingley : Emerald Group Publishing Limited, ISSN 0263-4503, ZDB-ID 83207-8. - Vol. 28.2010, 2/3, p. 170-187
|
| Subject: | Beijing | Kinder | Children | Konsumentenverhalten | Consumer behaviour | Sozialisation | Socialization | Informationsverhalten | Information behaviour | Fernsehwerbung | Television advertising | China |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003989405