Children’s perception of their influence over purchases: the role of parental communication patterns
Year of publication: |
2003
|
---|---|
Authors: | Caruana, Albert ; Vassallo, Rosella |
Published in: |
Journal of Consumer Marketing. - MCB UP Ltd, ISSN 2052-1200, ZDB-ID 2032361-X. - Vol. 20.2003, 1, p. 55-66
|
Publisher: |
MCB UP Ltd |
Subject: | Children | Influence | Consumer behaviour | Family life | Interpersonal communications |
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