Children's sensory involvement and parents' purchase decision : the mediating role of parents' attitude
HamidReza Talaie
| Year of publication: |
2024
|
|---|---|
| Authors: | Talaie, HamidReza |
| Published in: |
Journal of contemporary marketing science. - Bingley : Emerald, ISSN 2516-7499, ZDB-ID 2952865-3. - Vol. 7.2024, 2, p. 217-232
|
| Subject: | Children's sensory involvement | Parents' attitude | Purchase decision | Kinder | Children | Eltern | Parents | Konsumentenverhalten | Consumer behaviour | Kaufentscheidung | Familie | Family | Zielgruppe | Target group | Kognition | Cognition |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JCMARS-08-2023-0036 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015052593