Detecting and Correcting Deceptive Advertising.
| Year of publication: |
1979
|
|---|---|
| Authors: | Armstrong, Gary M ; Gurol, Metin N ; Russ, Frederick A |
| Published in: |
Journal of Consumer Research. - University of Chicago Press. - Vol. 6.1979, 3, p. 237-46
|
| Publisher: |
University of Chicago Press |