China and the Olympics : views of insiders and outsiders
Year of publication: |
2010
|
---|---|
Authors: | Heslop, Louise A. ; Nadeau, John ; O'Reilly, Norm |
Published in: |
International marketing review. - Bingley : Emerald Publishing Limited, ISSN 0265-1335, ZDB-ID 859767-4. - Vol. 27.2010, 4, p. 404-433
|
Subject: | Herkunftsbezeichnung | Designation of origin | Sportveranstaltung | Sport event | Wahrnehmung | Perception | Amerikaner | Americans | Chinesen | Chinese (People) | China |
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