China catalyst : powering global growth by reaching the fastest growing consumer market in the world
Dave M. Holloman
| Year of publication: |
c 2013
|
|---|---|
| Authors: | Holloman, Dave M. |
| Publisher: |
Hoboken, NJ : Wiley |
| Subject: | Internationaler Markteintritt | International market entry | Konsumgüter | Consumer goods | Internationale Marktforschung | International marketing research | Konsumgütermarketing | Consumer goods marketing | China |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XIV, 176 S. graph. Darst., Kt. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes bibliographical references and index |
| ISBN: | 978-1-118-41129-2 ; 978-1-118-66127-7 ; 978-1-118-41770-6 ; 978-1-118-42204-5 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009782200