China Catalyst : Powering Global Growth by Reaching the Fastest Growing Consumer Market in the World

Maximize your presence in the China market To drive the next round of global growth, companies will need to transition their operations and focus to one that serves the Chinese consumer. China Catalyst examines in-depth the transition currently underway in China from an export-led economic machine to a consumer-driven market. It outlines the economic imperative proving that greater consumer reach in China is a requirement in today's globally competitive market. China Catalyst also provides analysis that segments the market, helping you understand the hotbeds of em

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Year of publication:	2013
Authors:	Holloman, David M.
Publisher:	Hoboken : Wiley
Subject:	China \| Konsumgüter \| Consumer goods \| Internationaler Markteintritt \| International market entry \| Internationale Marktforschung \| International marketing research \| Konsumgütermarketing \| Consumer goods marketing

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Extent:	Online-Ressource (296 p)
Type of publication:	Book / Working Paper
Language:	English
Notes:	Description based upon print version of record Cover; Title Page; Copyright; Preface; Notes; Acknowledgments; Part I: The New Phase of Global Growth; Chapter 1: Into the Light: China's First Economic Miracle; A System Spirals Out of Control; Chaos Returns; Riding South to Reignite Reform; The Rise of Shenzhen and a New China; Notes; Chapter 2: Economic Transition; Wage Rates Are Increasing Significantly; Foreign Direct Investment Is Evolving; Export-Directed Growth Is Being Challenged; Demographic Megatrends; The Rise of the Chinese Consumer; Notes; Chapter 3: Catalysts for Consumption Build It Quickly: The Physical Infrastructure to Move Goods and PeopleIncentives to Increase Consumption; The Free Flow of Capital; Notes; Part II: Markets, Channels, and Capabilities; Chapter 4: One Country, Many Markets; Disposable Income: Who's Got the Most?; Urban Income Growth Rates: Emerging Consumers; Getting a Fuller Picture; Consumer Demand Clusters; Notes; Chapter 5: Channels to a Growing Market; An Overview of China's Major Channels to Market; A Closer Look at China's Top Brick-and-Mortar Retailers; Notes; Chapter 6: Guan Xi Goes Online; An Overview of China's Digital World The E-Commerce RocketE-Logistics: The New Core Capability; The Influence of Social Media; Go Where the People Are; Notes; Chapter 7: Distribution Issues and Trends; Overview of the Distribution Structure; Closing the Consumer Trust Gap; Distribution Trends; Retailer-Supplier Partnerships; Notes; Chapter 8: Hefei: Home of the World's Next-Generation Consumer; Life in the Middle; China's Sibling; Hefei Rises; Big Retail Moves In; Notes; Part III: Forging Ahead; Chapter 9: Go Deep: The Emerging Go-to-Market Retail Model; The Emerging Go-to-Market Model Targeting Demand Clusters and Expanding OutExpanding In; The Implications for Retailers and Manufacturers; IT as an Enabler; Notes; Chapter 10: The New Export Machine; Two Examples of China-Based Innovation: Kraft Foods and the Coca-Cola Company; Switching the Innovation Gear; Digital Culture; Multichannel Innovation; Notes; Chapter 11: The Path Forward; Challenges at a Crossroad; Final Thoughts on Strategy; Conclusion; Notes; About the Author; Index
ISBN:	978-1-118-41129-2 ; 978-1-118-41770-6 ; 978-1-118-41129-2
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10011829207