China now : doing business in the world's mots dynamic market

N. Mark Lam; John L. Graham

Taking your first steps -- Knowledge is a MOM's best friend -- From your mind's eye to the palm of your hand : creating your prototype -- Put on your detective hat : market research -- Protect yourself : all about patents, copyrights and trademarks -- Getting the goods : manufacturing -- Taking care of business : setting up shop -- Making the sale: getting your product on store shelves -- Blowing your horn : marketing that works! -- Finding a partner : licensing 101

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Year of publication:	c 2007
Authors:	Lam, N. Mark ; Graham, John L.
Publisher:	New York, N.Y. [u.a.] : McGraw-Hill
Subject:	Internationale Geschäftsbeziehungen \| International business \| Verhandlungen \| Negotiations \| Kulturelle Identität \| Cultural identity \| Unternehmensnetzwerk \| Business network
Description of contents:	Table of Contents [gbv.de] ; Description [loc.gov] ; Description [loc.gov]

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Extent:	XI, 385 S. graph. Darst.
Type of publication:	Book / Working Paper
Language:	English
Notes:	Includes index Taking your first steps -- Knowledge is a MOM's best friend -- From your mind's eye to the palm of your hand : creating your prototype -- Put on your detective hat : market research -- Protect yourself : all about patents, copyrights and trademarks -- Getting the goods : manufacturing -- Taking care of business : setting up shop -- Making the sale : getting your product on store shelves -- Blowing your horn : marketing that works! -- Finding a partner : licensing 101 0608
ISBN:	0-07-147254-1 ; 978-0-07-147254-8
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10003330420