Chinese Consumers’ Adoption of a ‘Green’ Innovation – The Case of Organic Food
Year of publication: |
2012
|
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Authors: | Thoegersen, John ; Zhou, Yanfeng |
Publisher: |
[S.l.] : SSRN |
Subject: | Bio-Lebensmittel | Organic food | Konsumentenverhalten | Consumer behaviour | China | Nachhaltigkeit | Sustainability |
Description of contents: | Abstract [papers.ssrn.com] |
Extent: | 1 Online-Ressource |
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Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: Journal of Marketing Management, Vol. 28, No. 3-4, pp. 313-333, 2012 Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments 2012 erstellt Volltext nicht verfügbar |
Source: | ECONIS - Online Catalogue of the ZBW |
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