Chinese consumers' adoption of a "green" innovation : the case of organic food
Year of publication: |
2012
|
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Authors: | Thøgersen, John ; Zhou, Yanfeng |
Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 645971-7. - Vol. 28.2012, 3/4, p. 313-333
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Subject: | Bio-Lebensmittel | Organic food | Konsumentenverhalten | Consumer behaviour | Nachhaltigkeit | Sustainability | China |
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