Chinese consumers' expectations of corporate communication on CSR and sustainability
Sora Kim and Yingru Ji
Year of publication: |
November-December 2017
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Authors: | Kim, Sora ; Ji, Yingru |
Published in: |
Corporate social responsibility and environmental management. - Chichester : Wiley, ISSN 1535-3958, ZDB-ID 2077964-1. - Vol. 24.2017, 6, 11/12, p. 570-588
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Subject: | CSR communication | corporate sustainability communication | consumer expectation | China | Hong-Kong | communication source | media channels | dimensions | Corporate Social Responsibility | Corporate social responsibility | Öffentlichkeitsarbeit | Public relations | Kommunikation | Communication | Konsumentenverhalten | Consumer behaviour | Nachhaltigkeit | Sustainability |
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