Chinese consumers' purchase intentions for luxury clothing : a comparison between luxury consumers and non-luxury consumers
Year of publication: |
October-December 2018
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Authors: | Zhang, Lini ; Cude, Brenda J. |
Published in: |
Journal of international consumer marketing. - Philadelphia, Pa. : Taylor & Francis Group, ISSN 0896-1530, ZDB-ID 1080285-X. - Vol. 30.2018, 5, p. 336-349
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Subject: | Purchase intentions | luxury clothing | Chinese luxury consumers | Chinese non-luxury consumers | Luxusgüter | Luxury goods | China | Konsumentenverhalten | Consumer behaviour | Bekleidung | Clothing | Markenimage | Brand image |
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