Chinese customers' evaluation of travel website quality : a decision-tree analysis
Ping Sun (School of Management, Shandong University, Shandong, China), David A. Cárdenas and Rich Harrill (School of Hotel, Restaurant and Tourism Management, The University of South Carolina, Columbia, South Carolina, USA)
| Year of publication: |
April-June 2016
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|---|---|
| Authors: | Sun, Ping ; Cárdenas, David A. ; Harrill, Rich |
| Published in: |
Journal of hospitality marketing & management. - Philadelphia, Pa. : Taylor & Francis, ISSN 1936-8623, ZDB-ID 2493700-9. - Vol. 25.2016, 3/4, p. 476-497
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| Subject: | travel agency | decision tree | website evaluation | information quality | Website | Reisevermittler | Travel agency | Dienstleistungsqualität | Service quality | China | Bewertung | Evaluation | Kundenzufriedenheit | Customer satisfaction | Urlaubsverhalten | Holiday behaviour | Konsumentenverhalten | Consumer behaviour | Entscheidungsbaum | Decision tree | Electronic Commerce | E-commerce |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/19368623.2015.1037977 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011499274