Chinese food retailers' positioning strategies and the influence on their buying behaviour
Kåre Skallerud and Kjell Grønhaug
| Year of publication: |
2010
|
|---|---|
| Authors: | Skallerud, Kåre ; Grønhaug, Kjell |
| Published in: |
Asia Pacific journal of marketing and logistics. - Bingley : Emerald Group Publishing Limited, ISSN 1355-5855, ZDB-ID 1174740-7. - Vol. 22.2010, 2, p. 196-209
|
| Subject: | Lebensmitteleinzelhandel | Food retailing | Marketingmanagement | Marketing management | Konsumentenverhalten | Consumer behaviour | China |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003977191