Chocolate brands and preferences of Chinese consumers
Year of publication: |
2016
|
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Authors: | Mo, Di ; Rozelle, Scott ; Zhang, Linxiu |
Published in: |
The economics of chocolate. - Oxford : Oxford University Press, ISBN 978-0-19-872644-9. - 2016, p. 170-179
|
Subject: | China | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Markenartikel | Brand | Präferenztheorie | Theory of preferences | Markenimage | Brand image |
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