Choice Models in Marketing: Economic Assumptions, Challenges and Trends
Year of publication: |
2008
|
---|---|
Authors: | Chandukala, Sandeep R. ; Kim, Jaehwan ; Otter, Thomas ; Rossi, Peter E. ; Allenby, Greg M. |
Published in: |
Foundations and Trends(R) in Marketing. - now publishers. - Vol. 2.2008, 2, p. 97-184
|
Publisher: |
now publishers |
Subject: | Choice models | Econometrics | Marketing research |
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