Televised consumption : women, advertisers and the early daytime television industry
Inger L. Stole
| Year of publication: |
2009
|
|---|---|
| Authors: | Stole, Inger L. |
| Published in: |
The advertising and consumer culture reader. - New York, NY [u.a.] : Routledge, ISBN 0-415-96329-X. - 2009, p. 59-75
|
| Subject: | Fernsehwerbung | Television advertising | Zielgruppe | Target group | Frauen | Women | Fernsehprogramm | Television programme | Product Placement | Product placement | USA | United States |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003848355