Chooser or suitor? : the effects of mating cues on men’s versus women’s reactions to commercial rejection
Year of publication: |
2022
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Authors: | Chen, Rui ; Shen, Hao ; Yang, Chun-Ming |
Published in: |
Marketing letters : a journal of research in marketing. - New York, NY : Springer Science + Business Media B.V, ISSN 1573-059X, ZDB-ID 1478939-5. - Vol. 33.2022, 4, p. 659-679
|
Subject: | Commercial rejection | Commercial treatment expectation | Mating cue | Sex differences | Geschlecht | Gender | Frauen | Women | Männer | Men | Konsumentenverhalten | Consumer behaviour |
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