Choosing to Avoid: Coping with Negatively Emotion-Laden Consumer Decisions.
| Year of publication: |
1998
|
|---|---|
| Authors: | Luce, Mary Frances |
| Published in: |
Journal of Consumer Research. - University of Chicago Press. - Vol. 24.1998, 4, p. 409-33
|
| Publisher: |
University of Chicago Press |