Christian Grönroos : I did it my way
Year of publication: |
2017
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Authors: | Grönroos, Christian |
Published in: |
Journal of historical research in marketing. - Bingley [u.a.] : Emerald, ISSN 1755-750X, ZDB-ID 2473961-3. - Vol. 9.2017, 3, p. 277-301
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Subject: | Service management | Relationship marketing | Service marketing | Marketing theory | Centre for Relationship Marketing and Service Management “CERS” | Nordic School of Marketing Thought | Beziehungsmarketing | Marketingtheorie | Dienstleistungsmarketing | Services marketing | Dienstleistungsmanagement | Marketing |
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