Christian Grönroos: I did it my way
Year of publication: |
2017
|
---|---|
Authors: | Grönroos, Christian |
Published in: |
Journal of Historical Research in Marketing. - Emerald Publishing Limited, ISSN 1755-7518, ZDB-ID 2494385-X. - Vol. 9.2017, 3, p. 277-301
|
Publisher: |
Emerald Publishing Limited |
Subject: | Service management | Relationship marketing | Service marketing | Marketing theory | Centre for Relationship Marketing and Service Management “CERS” | Nordic School of Marketing Thought |
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