Circulation versus advertiser appeal in the newspaper industry : an empirical investigation
Year of publication: |
1989
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Authors: | Thompson, Steve |
Published in: |
The journal of industrial economics. - Oxford : Wiley-Blackwell, ISSN 0022-1821, ZDB-ID 218160-5. - Vol. 37.1989, 3, p. 259-271
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Subject: | Printwerbung | Print advertising | Zeitung | Newspaper | Absatz | Sales | Theorie | Theory | Großbritannien | United Kingdom | Irland | Ireland |
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