City branding through cinema : the case of postcolonial Hong Kong
Steven Chen, Eric Shih
| Year of publication: |
2019
|
|---|---|
| Authors: | Chen, Steven ; Shih, Eric |
| Published in: |
The journal of brand management : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1350-231X, ZDB-ID 2098132-6. - Vol. 26.2019, 5, p. 505-521
|
| Subject: | City branding | Cinema | Hong Kong | Hongkong | Stadtmarketing | City marketing | Kino | Movie theatre |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1057/s41262-018-0119-z [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012060155