Clarifying key market segmentation issues, domestic and international
Geraldine Fennell, Joel Saegert and Robert J. Hoover
| Year of publication: |
2000
|
|---|---|
| Authors: | Fennell, Geraldine ; Saegert, Joel ; Hoover, Robert J. |
| Published in: |
The new world order : internationalism, regionalism and the multinational corporations. - Amsterdam [u.a.] : Pergamon, ISBN 0-08-043628-5. - 2000, p. 243-259
|
| Subject: | Marktsegmentierung | Market segmentation | Internationale Marktsegmentierung | International market segmentation | Theorie | Theory | USA | United States |
| Extent: | Graph. Darst |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Notes: | In: The new world order |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001498020