The importance of product involvement for predicting advertising effectiveness among young people
Year of publication: |
2009
|
---|---|
Authors: | Te'eni-Harari, Tali ; Lehman-Wilzig, Sam N. ; Lampert, Shlomo I. |
Published in: |
International journal of advertising : the quarterly review of marketing communications. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0261-9903, ZDB-ID 83205-4. - Vol. 28.2009, 2, p. 203-229
|
Subject: | Markenimage | Brand image | Wahrnehmung | Perception | Kinder | Children | Jugendliche | Youth | Werbewirkung | Advertising effects | Israel |
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