Classifying health care offerings to gain strategic marketing insights
Year of publication: |
1995
|
---|---|
Authors: | Tomas M. Hult, G. ; Lukas, Bryan A. |
Published in: |
Journal of Services Marketing. - MCB UP Ltd, ISSN 2054-1651, ZDB-ID 2020791-8. - Vol. 9.1995, 2, p. 36-48
|
Publisher: |
MCB UP Ltd |
Subject: | Classification | Health | Health care | Strategy |
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